When Progress Stalled (And Why That Was OK)
TL;DR Not every stage of building a website feels exciting. There was a period where I felt like I was
Case Study
This section documents the process of building a real website from the ground up. Alongside the guides and tools discussed on this site, these posts share the practical experience of applying those ideas to a travel website project — including the decisions, experiments, and lessons learned along the way.
Revisiting the Teacher: Why I Watched the Blueprint Again
TL;DR After several months of building The Layered Traveller, I decided to watch the Pinterest Blueprint series again from the
Why I Asked for a Pinterest Audit (And What I Learned)
TL;DR After making several changes to my Pinterest strategy, I wanted to know whether I was actually moving in the
Why My Own Experience Started Ranking Better
TL;DR One unexpected lesson from building my second website was that the articles where I leaned more heavily on my
When I Finally Accepted That Google Isn’t Pinterest
TL;DR As I built my travel website, I realised I had started treating Google and Pinterest as though they rewarded
Realising Video Might Be the Future (And What That Means for Me)
TL;DR After experimenting with reels and repurposing content across multiple platforms, I started realising how important video may become for
Repurposing Content Across Platforms (What Actually Happened)
TL;DR After starting short-form video, I began reposting the same content across multiple platforms including Facebook, Instagram, TikTok, and YouTube
Starting Reels After Almost Avoiding Them
TL;DR For a long time, I kept delaying short-form video because the idea felt overwhelming. Eventually, I stopped overthinking it
Evolving My Pinterest Style Without Starting Over
TL;DR As my Pinterest strategy evolved, I had to decide what to do with the large amount of existing pins
Redesigning My Pinterest Strategy for Better Discoverability
TL;DR After shifting my content strategy toward more accessible and beginner-friendly articles, I realised the Pinterest side of the site