Returning to the Blueprint (Without Losing the Soul of the Site)
TL;DR After realising my website had become too difficult for new readers to enter, I started returning to parts of
Case Study
This section documents the process of building a real website from the ground up. Alongside the guides and tools discussed on this site, these posts share the practical experience of applying those ideas to a travel website project — including the decisions, experiments, and lessons learned along the way.
When I Realised My Website Was Too Difficult to Enter
TL;DR At one point, I realised my travel website had become too difficult for new readers to “enter”. I had
Creating Pinterest Pins for a Brand New Website
TL;DR After publishing the first articles, I created Pinterest pins to help drive traffic. This involved building a simple workflow
Writing the First Articles Without Overthinking Them
TL;DR Writing the first articles was more about building momentum than perfection. Instead of trying to get everything right, I
Planning My First Blog Posts (Before I Started Writing)
TL;DR Before writing my first articles, I planned which topics to cover based on both Pinterest and Google data. This
Choosing the First Content Clusters for a New Website
TL;DR After planning the structure of my website, I chose a small number of destinations to focus on first. Instead
How I Planned the Structure of a New Website
TL;DR Before writing the first articles for my new travel website, I spent time planning the structure of the site.
From Idea to Plan: My Brainstorming Process Before Starting a Website
TL;DR Before building my new travel website, I spent time researching ideas across Pinterest, Google Trends, and keyword tools. This
Starting a Second Website as a Case Study (What I’m Building and Why)
TL;DR This article introduces a case study where I document the process of building a second website from scratch. Instead