TL;DR
After experimenting with reels and repurposing content across multiple platforms, I started realising how important video may become for online discoverability. That realisation is gradually changing how I think about creating content in the future.
When I first started building websites, most of my focus was on written content.
Articles felt comfortable.
Structured.
Familiar.
Even when I eventually started experimenting with Pinterest and social media, the website itself still felt like the centre of everything.
But over time, I started noticing something difficult to ignore.
Video consistently seemed to attract attention faster than almost anything else I was creating.
Seeing the Difference in Reach
Once I started posting reels more consistently, the differences in reach became much more visible.
Even simple videos often generated:
• more visibility
• more impressions
• more engagement
than many static posts or newer articles.
That doesn’t necessarily mean written content is becoming unimportant.
But it did make me realise that discoverability online is increasingly becoming tied to video.
Especially on social platforms.
Realising My Resistance Was Mostly Fear
Part of what made this realisation uncomfortable was recognising that I had spent a long time avoiding video entirely.
Not because I thought it lacked value.
But because the idea of creating video content felt intimidating.
For a long time, I associated video with:
• being on camera
• highly polished production
• constant editing
• needing a certain personality type
But slowly, I started realising there are many different ways to approach video content.
Not every creator needs to become a traditional influencer or full-time personality.
Thinking About Video Differently
One of the biggest mindset shifts for me was starting to think of video less as a completely separate project and more as another format for sharing ideas.
That made the whole process feel more approachable.
Instead of immediately trying to create highly produced travel videos, I started thinking about simpler possibilities such as:
• narrated articles
• short destination clips
• reflective travel observations
• practical travel tips
That feels much more achievable than trying to completely reinvent the type of creator I am overnight.
Written Content Still Matters
At the same time, I don’t think written content is disappearing.
Longer articles still provide:
• depth
• structure
• search visibility
• long-form exploration
In many ways, I’m starting to see video and written content less as competitors and more as complementary layers.
Video may become the entry point.
The website becomes the deeper experience behind it.
Gradually Adapting Instead of Panicking
One thing I’ve learned through this process is that adapting to change doesn’t have to mean abandoning everything you already enjoy.
I don’t suddenly need to become a full-time YouTuber overnight.
I simply need to become more willing to experiment with formats that help people discover the content more easily.
That feels much healthier — and much more sustainable — than trying to force a complete transformation all at once.
What Comes Next
Right now, the focus is still on continuing to build the website, improve discoverability, and experiment gradually with new formats.
But I suspect video will continue becoming a larger part of that process over time.
Not necessarily as a replacement for written content.
But as another doorway into it.