TL;DR
Before writing my first articles, I planned which topics to cover based on both Pinterest and Google data. This helped ensure the content had direction rather than being written randomly.
Planning My First Blog Posts (Before I Started Writing)
After choosing the first content clusters, the next step was deciding exactly what to write.
It can be tempting to start writing immediately at this stage, but taking a little time to plan the first articles made the process much smoother.
Balancing Pinterest and Google
Because the site is designed to grow through both Pinterest and search traffic, I tried to balance both perspectives when choosing topics.
Some ideas came from Pinterest research, focusing on visual and curiosity-driven topics.
Others were supported by keyword research, helping ensure there was also search interest behind the ideas.
This combination helped create a more balanced content plan.
Choosing the First Articles
Rather than creating a long list of posts, I focused on a small group of articles that could begin building each cluster.
These articles were chosen based on:
• relevance to the destination
• potential interest on Pinterest
• ability to connect with future posts
The goal wasn’t to get everything perfect, just to create a starting point.
Keeping the Plan Flexible
Even though I created a plan, I didn’t treat it as fixed.
At this early stage, it was more important to start building momentum than to follow a rigid content schedule.
Some ideas changed slightly as I started writing, and others were adjusted based on new insights.
What Comes Next
With a plan in place, the next step was finally starting to write the first articles.
That process came with its own challenges, especially around avoiding overthinking and trying to get everything perfect too early.
Next article:
→ Writing the First Articles Without Overthinking Them