Wix vs Squarespace 2025: Which Website Builder Is Better?

In December 2025, Wix and Squarespace remain two of the most popular website builders, each serving millions of users worldwide.

Choosing between Wix vs Squarespace often comes down to your priorities: creative freedom and feature depth (Wix) or elegant, polished designs with structured simplicity (Squarespace).

This detailed comparison examines key areas like design flexibility, pricing, ease of use, SEO, e-commerce, and more, based on the latest official features and performance data. Whether you’re building a portfolio, blog, business site, or online store, this guide provides the facts to help you decide which platform suits your needs best.

Ease of Use and Editing Experience

Both platforms are beginner-friendly with drag-and-drop editors, but they approach customization differently.

• Wix — Features a true free-form drag-and-drop editor, allowing elements to be placed anywhere on the page for pixel-perfect control. Its AI website builder generates full sites quickly based on your inputs.
• Squarespace — Uses the Fluid Engine, a grid-based system that keeps layouts clean and aligned while offering flexibility. Blueprint AI assists with site generation, emphasizing professional structure.

Wix offers more creative freedom but can feel overwhelming; Squarespace provides a more intuitive, structured experience ideal for clean designs.

Templates and Design Quality

• Wix → Over 2,000 templates across industries, highly customizable but varying in quality.
• Squarespace → Fewer (hundreds) but award-winning, minimalist templates known for premium aesthetics.

Squarespace generally wins for out-of-the-box polish, while Wix excels in variety and personalization.

Pricing Comparison in 2025

Wix has a free plan (with branding); Squarespace offers a 14-day trial. Premium plans (annual billing):

Wix is more affordable for basic needs with its free tier; Squarespace’s plans scale with advanced e-commerce tools.

SEO Capabilities

Both have strong built-in SEO:

• Wix — Personalized SEO assistant, AI meta tags, structured data, and integrations (e.g., Semrush).
• Squarespace — Clean code, automatic sitemaps, AI-generated tags, and fast loading.

They perform similarly in 2025, with Wix offering more guided tools and Squarespace benefiting from structured layouts.

E-Commerce Features

• Wix → Built-in tools for unlimited products, payments, abandoned cart recovery, and multichannel selling. Strong for small/medium stores.
• Squarespace → Unlimited products on all plans, subscriptions, low fees on higher tiers, and advanced merchandising.

Squarespace edges out for integrated, beautiful stores; Wix provides more marketing integrations.

Marketing, Integrations, and Support

• Wix — Extensive App Market, built-in email marketing, ads management, and 24/7 support.
• Squarespace — Email campaigns, analytics, and Extensions marketplace; strong 24/7 support.

Wix has a larger ecosystem for growth.

Pros and Cons Summary

Wix Pros

• Greater design flexibility and AI tools.
• Free plan and more templates.
• Robust marketing and app integrations.
• Excellent for diverse site types.

Wix Cons

• Template lock-in (hard to switch).
• Potential slower loading with heavy customization.
• Higher costs for advanced features.

Squarespace Pros

• Stunning, professional templates.
• Structured editor for clean results.
• Better out-of-the-box e-commerce.
• Unlimited storage/bandwidth on most plans.

Squarespace Cons

• No free plan.
• Less flexible editing.
• Smaller integrations marketplace.

Which Is Better for You in 2025?

• Choose Wix if you want maximum customization, a free starting option, powerful AI/marketing tools, or varied site needs.
• Choose Squarespace if premium design quality, structured simplicity, and elegant e-commerce are priorities.

Both are excellent—test Wix’s free plan or Squarespace’s trial to decide.

This comparison will update with hands-on insights later.

FAQ

Which is better for SEO: Wix or Squarespace in 2025?

Both platforms offer strong SEO tools and perform well, but it depends on your needs. Wix provides a personalized SEO assistant, AI-generated meta tags, and integrations like Semrush for guided optimization. Squarespace excels with clean code, automatic sitemaps, structured data, and faster loading speeds due to its structured design. Many experts consider them comparable, with Squarespace slightly edging for technical SEO and Wix for hands-on tools.

Which is cheaper: Wix or Squarespace?

Wix offers a free plan (with ads and branding) and starts premium plans at around $17/month (annual). Squarespace has no free plan but a 14-day trial, with plans starting at $16/month. For similar features, Squarespace is often slightly cheaper on higher tiers, but Wix provides better value for beginners with its free option.

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Which has better templates?

Squarespace is renowned for its fewer but higher-quality, award-winning minimalist templates that look professional out-of-the-box. Wix has over 2,000 templates with more variety, but quality varies and they require more customization.

Want a more in depth look at the individual platforms?